True Colours Shawls

Our concept

Truecolours Shawls is founded in Amsterdam, made in India.

We offer shawls immediately available from stock, which are produced in a healthy rhythm with what the world and people can provide.

Our values

Quality

We provide the best quality, which means we only search for the best yarn available to produce Truecolours Shawls.

All base materials used for our shawls are truly natural, durable and sustainable.

Unique

Each Shawl shows it’s expression of creativity. Created by various traditional techniques.

All are individually crafted by hand in an artisan way. This makes each Truecolours Shawl a unique piece of fabric.

Timeless

Truecolours Shawls is here to stay. We ensure the longevity of our shawls, as we only use high quality local materials.

Creating a beautiful timeless shawl is our way to show that the slow fashion movement is about who we are.

Innovation

We continually innovate our product process and we are always working on something new or we try to find a better way to do things.

Innovation is the drive to future success.

Ecolabels

Ethically produced

The word ‘ethical’ here comprises four characteristics, namely the environment, social values, transparency and the preservation of traditional handicraft techniques. Ethical fashion is fashion that has been produced with respect for people and the environment. Although there are existing certifications for Organic and Fair Trade, we want to encourage companies who are taking significant action but don’t qualify for certification. This might include companies producing locally or on small scales in developed countries, who might not qualify for Fair Trade certification or companies working with farmers to transition to sustainable crops but who might not yet qualify as Organic (which takes a few years).

Craft / Artisan

Products that have been crafted using artisan skills such as embroidery, which preserve the perpetuation of ancestral traditions. We refer to ‘craft’ when we talk about either the maintenance of traditional crafts in developing countries or the small scale, local production of products by craftspeople in industrialized countries.

Fair Trade certified

Fair trade promotes social equity, environmental protection and economic security through trade and awareness campaigns. I is a course of action that seeks means and opportunities to improve the conditions of life and work of producers, especially of small disadvantaged producers. When a product is Fair Trade Certified it is backed up by an organized movement that promotes standards for international labor (such as reasonable work hours, no child labor, the right to unionize, a fair living wage), environmentalism, and social policy in areas related to production of goods. Fair Trade focuses on exports from developing countries to developed countries. Some Fair Trade certification organizations include: FLO www.fairtrade.net, IFAT www.ifat.org, TransFair (Canada and US) www.transfairusa.org and www.transfair.ca

Read more about Truecolours

About Truecolours

Who we are & what we do
Our concept